New York Knicks forward OG Anunoby believes the planned launch of NBA Europe could significantly accelerate the growth of basketball in the United Kingdom.
The new competition, which is expected to begin in October 2027 under the working name NBA Europe, is planned to feature 16 European franchises, with London and Manchester among the potential locations.
The NBA has already received significant interest from investors, with franchise bids reportedly ranging between $500 million and $1 billion for targeted host cities.
Anunoby believes NBA Europe can change basketball in the UK
Anunoby, one of the most successful British-born players in NBA history, has welcomed the idea of bringing a new European league connected to the NBA ecosystem.
The Knicks star, who played a key role in helping New York win its first NBA championship since 1973, believes the project could have a major impact on the sport in his home country.
“I think it is amazing,” Anunoby told BBC Sport when asked about the NBA Europe plans.
“Basketball continues to grow, especially here in London and in Manchester.”
He added:
“It’s exciting and I think it is going to take basketball to another level out here.”
Alongside Portland Trail Blazers forward Jeremy Sochan, Boston Celtics player Amari Williams and Dallas Mavericks rookie Tobi Lawal, Anunoby represents part of the current generation of NBA players with UK connections.
London-born New York Knicks star OG Anunoby is helping fund the transformation of Argyle Square Court in King's Cross
— BBC London (@BBCLondonNews) August 5, 2026
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NBA Europe remains on schedule for 2027 launch
According to NBA officials, preparations for the new competition are progressing as planned, with the league expected to begin alongside the 2027-28 NBA season.
Laura Pinnell, NBA vice-president and head of Consumer Group across Europe and the Middle East, highlighted the strong interest surrounding the project.
“Planning is going really well. We’ve had an amazing amount of demand in the last couple of months for NBA Europe, particularly as bidding closed.”
She also emphasized the importance of the United Kingdom market.
“I would say the UK is one of the biggest opportunities for us out of the whole project.”
“The growth opportunity is incredible and actually a London franchise, there is discussion about a Manchester franchise. All of which are great opportunities for fans and also, youth and participation.”
Anunoby focused on defending NBA title with Knicks
While NBA Europe could provide a major boost for basketball in the UK, Anunoby is currently focused on another challenge – helping the Knicks defend their championship.
The 29-year-old has spent part of his offseason in London, where he has also invested in grassroots basketball development through a court project in Camden.
After winning the NBA title, New York will attempt to become the first team since the Golden State Warriors in 2017 and 2018 to win back-to-back championships.
“That’s our goal this year,” Anunoby said when asked about ending the recent streak of different NBA champions.
However, he believes the Knicks will face competition from every team in the league.
“The whole league,” Anunoby said when asked which teams represent the biggest threat.
“It is a very tough league and every team is capable and everyone is a threat.”
With NBA Europe moving closer to reality, Anunoby believes the project could become a turning point for basketball in Britain and help create a stronger pathway for future generations of players.
