College basketball has entered a new financial era, as top NIL deals now reach levels once reserved for professional athletes. Several returning stars are reportedly earning millions before the new NCAA season even begins.
This has raised concerns in the USA whether colleges can put up with that kind of investments and if this kind of practice is sustainable in the long-term. However, it is worth noting that some of the best-paid NCAA basketball players will even earn more than those that will play in the NBA.
Of course, NBA is far more atractive when it comes to popularity, but NCAA basketball nowadays has turned a new side in the books, especially relating to the NIL deals.
Some athletes earn almost 10 million US dollars per year according to some of the media reports, although, the numbers are not always confirmed by the university and the players themselves.
Here are the top five highest-paid NCAA basketball players returning for the 2026-27 season, based on public reports and some of the best industry estimates.
Claim Now 1. Thomas Haugh – Florida Gators (Estimated NIL: $8-10 million)
Thomas Haugh became one of the biggest names in college basketball after helping Florida win the national championship. He developed into one of the nation’s best forwards during his junior season. His decision to return surprised many NBA Draft analysts.
Haugh averaged 17,1 points with 6,1 rebounds and 2,1 assists last season. He also shot about 32 percent from three-point range. His versatility made him one of the most complete players in the SEC.
Florida reportedly assembled one of the richest NIL packages in college basketball history. Haugh combines elite production, winning experience and NBA potential. Those qualities made him worth an estimated $8-10 million, according to reports, but the starting price was set well above $5 million.
2. Nikola Kusturica – UCLA Bruins (Estimated NIL: $6 million)
Nikola Kusturica became one of Europe’s biggest basketball prospects before committing to UCLA. The Serbian forward attracted attention from elite NCAA programs and professional clubs.
Kusturica averaged 24,6 points with 6,9 rebounds and 2,7 assists in the FIBA U17 World Cup that ended just weeks ago in Istanbul. He also impressed in his last season in Barcelona both in youth and senior ranks. Scouts praise his basketball IQ and scoring ability.
Several reports claim UCLA offered a package worth roughly $6 million per season ($12 million for two seasons). The Bruins expect Kusturica to become an immediate impact player.
3. Flory Bidunga – Louisville Cardinals (Estimated NIL: $6 million)
Flory Bidunga is considered one of the best defensive centers in college basketball. The former five-star recruit decided wo switch to Louisville after Kansas, which will be a huge boost for this team going forward.
Bidunga averaged 13,3 points, 9,0 rebounds and 1,5 assists last season. He dominated around the rim and ranked among the Big 12’s top interior defenders. His athleticism makes him an elite rim protector.
Reports suggest Bidunga secured an NIL package worth around $6 million, according to On3. Louisville views him as the foundation of its frontcourt. His impact on both ends of the floor justifies that investment.
4. Milan Momcilovic – Kentucky Wildcats (Estimated NIL: $6 million)
Milan Momcilovic entered the transfer portal as one of the most coveted players in college basketball. Kentucky won the recruiting battle by reportedly offering one of the largest NIL deals available.
The talented forward averaged 16,9 points, 3,1 rebounds and 1,0 assists last season. He also shot nearly 50 percent from beyond the arc. His size and shooting make him a perfect modern stretch forward.
Kentucky believes Momcilovic can become an All-American. His offensive versatility fits today’s game perfectly. Reports value his NIL package at approximately $6 million.
5. Massamba Diop – Gonzaga Bulldogs (Estimated NIL: $5 million)
Massamba Diop quickly emerged as one of the most sought-after international prospects. Gonzaga secured his commitment after competing with several major programs.
The athletic center impressed with his physical tools and defensive potential. He averaged 13,6 points, 5,8 rebounds and 1,1 assists at Arizona State last season. Coaches believe his ceiling remains extremely high.
Industry reports value Diop’s NIL agreement at around $5 million. Gonzaga continues to build around elite international talent. Diop could become the program’s next NBA first-round pick.
